Chevrolet
The Blazer Index
We were challenged to create something that resonates with the target audience, seamlessly integrating the Chevrolet Blazer. The solution was a travel guide and video series that feels authentic and relatable to Cottage Life's engaged audience. They were featured as two-minute commercial takeovers on various TV channels, including Cottage Life, T+E, and Smithsonian.
The videos, shot in British Columbia, Ontario, and Nova Scotia, feature successful Canadians embarking on road trips in the Chevrolet Blazer to explore sought-after destinations. In British Columbia, a couple explores the Coastal Rainforest and stays in the Free Spirits Spheres. In Ontario, two friends search for the hidden Charlie's Burgers dining experience in Toronto. In Nova Scotia, a high-level executive and a golf pro have a unique excursion at the Fox Harb'r Resort. These videos highlight the Blazer's stylish design and the thrill of road travel.
The Blazer Index, inspired by the Michelin Guide, was launched in Cottage Life magazine's June/July issue as a resource for Canadians seeking rewarding travel experiences. It featured in a co-branded double-page spread with Chevrolet Blazer advertising. These experiences were also accessible on cottagelife.com, promoted through Blue Ant Media Partners.
Additionally, an online hub included a three-part video series showcasing stylish Canadian baby boomers exploring Blazer Index destinations in cinematic style.